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Privacy Policy

What we collect, why we collect it, who we share it with, and how you can control it.

Last updated June 5, 2026

Summary

We collect only what we need to draft and send replies on your behalf. We do not sell your data. We do not train AI models on your content. You can export or delete your workspace's data at any time from settings.

The rest of this page goes into the detail behind those statements.

1. What we collect

We collect three categories of data:

  • Account data. Your name, email, hashed password, and the workspaces you belong to. Required to sign you in.
  • Workspace data. The Facebook Pages and Instagram accounts you connect, the Shopify catalog you link, the brand voice samples you upload, and the comments + replies that flow through Reply Auto. Required to provide the service.
  • Usage data. Standard server logs (IP, user agent, request paths, timestamps) and product analytics about which features are used. Used to keep the service running and improve it.

2. How we use it

We use the data we collect to:

  • Authenticate you and route you to the correct workspace
  • Fetch your comments from Meta and your catalog from Shopify
  • Draft replies that match your brand voice and product information
  • Send replies you've approved (or that pass your auto-reply rules)
  • Show you an audit trail of who did what in your workspace
  • Bill you for paid plans
  • Detect and respond to security incidents

3. AI processing

When we draft a reply, we send the comment text, the related post content, and the relevant brand context to an AI provider (currently OpenAI). The provider returns a draft, which we store in your workspace.

We do not allow the AI provider to use your data to train their models. We have a Data Processing Agreement with our provider that covers this.

4. Who we share it with

We share data only with service providers we need to run Reply Auto, under contracts that restrict what they can do with it:

  • Cloud hosting: Vercel (application), Railway (database, file storage, and background workers).
  • AI providers: OpenAI for draft generation.
  • Email delivery: Resend for transactional emails (verification codes, invites, password resets).
  • Analytics: Aggregated product usage only — never personally identifiable content.

5. Third-party platforms

When you connect a Facebook Page or Instagram Business account, Meta shares the comments and post data we need to draft replies. When you connect Shopify, Shopify shares your products and policies. The exact data they share is governed by the scopes you grant during the connection flow, and you can revoke them at any time from your Meta or Shopify settings.

6. Data retention

Workspace data (comments, drafts, replies) is retained for the life of your workspace. If you delete a workspace, its data is queued for deletion within 30 days. Server logs are retained for 30 days, then deleted.

If you want a workspace deleted sooner or want to confirm deletion happened, email hello@replyauto.ai.

7. Security

We encrypt data in transit (TLS 1.3) and at rest. Access to production systems is restricted to a small set of employees on a need-to-know basis, and every access is logged. Workspace data is isolated at the database layer so members of one workspace cannot read another workspace's data through the application.

We're working through SOC 2 Type II certification. We'll publish our security report when it's ready.

8. Your rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal data. To exercise any of these, contact us at hello@replyauto.ai.

Most of these you can also do yourself from settings: you can edit your profile, export your data, and delete your account or workspace at any time.

9. International transfers

Reply Auto is operated from the United States. By using the service, you understand that your data will be processed in the US. Where required, we rely on Standard Contractual Clauses for transfers from the EEA and UK.

10. Children's privacy

Reply Auto is built for businesses and is not directed at children under 16. If we learn we have collected data from a child under 16, we will delete it.

11. Changes to this policy

We will update this page when our practices change. The "last updated" date at the top of the page reflects the most recent revision. Material changes will also be announced via email to workspace owners.

12. Contact

Questions about this policy or about how we handle your data? Email hello@replyauto.ai. We respond within two business days.

Questions? Email us at hello@replyauto.ai.

On this page

Summary1. What we collect2. How we use it3. AI processing4. Who we share it with5. Third-party platforms6. Data retention7. Security8. Your rights9. International transfers10. Children's privacy11. Changes to this policy12. Contact
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